Planning your design approach is a vital piece of the process. When creating a document you must have a plan of action. Your research and approach are critical to its success. Analyzing your specific audience and having consideration are two key aspects. Purpose and resources are also very important parts to consider especially for your desired audience.
The reading also describes basic design principles and techniques. Page layout is crucial to a website or document. The layout itself must deliver its message without making its audience work for it. People need to see and understand what they are looking at in a short period of time or you will not have their attention long. Repetition, alignment, layout, proximity, contrast, font, and color are just a few elements that need to be on par within the design.
It is crucial to create a product that will be easily negotiated. There should be a flow of information. The main focal points must stand out and the less important information should be secondary. Mapping of a site or document will make or break its presentation.
I agree that creating a technical document, no matter how large or small, requires a lot of research and planning. It is essential to have everything nearly perfect to emphasize your purpose and guide your audience in the right direction. And the audience, as you said, should not have to work to get the message they need. Design, content, and purpose all need to be established and planned, and executed.
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